Movies in theaters now 20198/10/2023 are well acquainted with transforming their major franchises into amusement park experiences, merchandise and pop-up shops. Studios like Disney, Universal and Warner Bros. Theaters could also potentially broaden to include real-world tie-ins to franchises, what is sometimes generalized as joining a film's "metaverse" (regardless of how much a cinema would actually bridge the real world with a virtual one). ![]() Regional exhibitor Cinergy operates 82 screens, including recline-and-dine cinemas with alcoholic beverages at its locations, your movie plays in the same building where you can throw axes, go bowling or climb an elevated ropes course with zip lines. One way to repurpose some theater real estate would be to evolve multiplexes to family entertainment centers, where watching a movie is offered alongside laser tag, escape rooms or virtual-reality arcades. Right now, the US has roughly 40,000 movie screens it would be better with half that, according to Rich Greenfield, analyst at LightShed Partners. Customers want theaters to be big and swanky, but droughts in attendance penalize operators for having too many screens. If the feast-or-famine pattern continues this year, when the pace of releases picks up, it creates a paradox for exhibitors. Ten screens "provides ample capacity for the big opening weekends," he said, but seats in those generic auditoriums tend to sit mostly empty in between. But with studios pivoting toward franchise extravaganzas, they're moving away from the "little movies" that used to show on the eighth, ninth or 10th screen at any location, Frankel noted - movies like The Fabelmans. So far, audiences are favoring these formats for tent-pole releases that make the best use of a huge screen and top-notch sound. But Cinemark's D-Box revenues climbed 25% in the third quarter compared with the same period pre-pandemic in 2019, even though the overall box office was down 32%, according to B. In a world with about 200,000 total movie screens, 800 is a sliver. More intense formats like 4DX and MX4D build upon motion chairs with blasts of air, water and fog, even scent effects and haptics that "tickle" or "punch."ĭ-Box is among the most prevalent, present in more than 800 auditoriums globally, including a large partnership with Cinemark, the No. D-Box puts you in a moving, haptic seat, usually positioned in a prime location of an otherwise standard auditorium. That's driving demand for premium large-format screens - like Imax's curved, giant displays Dolby's luxe auditoriums or ScreenX's 270-degree screens that extend projection onto three walls.Įven more immersive movie experiences, although still niche, appear to be growing. ![]() "After a heavy dose of streaming at home during the last two years, consumers have decided that the cinema is the place to go for an experience that can't be replaced at home," Rosenblatt Securities analyst Steve Frankel said. The fuller flow of movies this year will make 2023 a litmus test to see just how much your movie-going habits have changed - and how much theaters need to change in response. (Both 20 had 112 big films 2023 is likely to have slightly more than 100.) The shape of theaters to come In 2023 there are expected to be about 30 more wide releases, putting the total back near the same ballpark as 2019.
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